Privacy Policy

Last updated: October 1, 2025

Summary

At Purity, we believe in transparency and simplicity. This privacy policy explains how we collect, use, and protect your personal information when you use our app. We are committed to protecting your privacy and maintaining the clarity and simplicity that defines our brand.

Information We Collect

Personal Information

When you create an account with Purity, we may collect:

  • Name and email address
  • Account credentials (encrypted)
  • Profile information you choose to provide
  • Payment information (processed securely through third-party providers)

Usage Information

We automatically collect certain information about how you use our app:

  • App usage patterns and preferences
  • Device information (type, operating system)
  • Performance and crash reports
  • Analytics data to improve our service

How We Use Your Information

We use your information to:

  • Provide and maintain our app services
  • Create and manage your account
  • Process payments and transactions
  • Send important updates about our service
  • Improve our app based on usage patterns
  • Provide customer support
  • Ensure security and prevent fraud

Information Sharing

We do not sell, trade, or rent your personal information. We may share your information only in these limited circumstances:

  • Service Providers: Trusted third parties who help us operate our app (payment processors, analytics providers)
  • Legal Requirements: When required by law or to protect our rights and users
  • Business Transfers: In the event of a merger or acquisition, with notice to users

Data Security

We implement industry-standard security measures to protect your information:

  • End-to-end encryption for sensitive data
  • Secure data transmission using SSL/TLS
  • Regular security audits and updates
  • Limited access to personal information
  • Secure data storage with backup systems

Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Withdraw Consent: Withdraw consent for processing where applicable

To exercise these rights, please contact us at puritywatercheck@outlook.com

Data Retention

We retain your personal information only as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

When you delete your account, we will delete your personal information within 30 days, except where retention is required by law.

Children's Privacy

Purity is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by:

  • Updating the "Last updated" date at the top of this policy
  • Sending an email notification to registered users
  • Displaying a prominent notice in our app

Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us:

Email: puritywatercheck@outlook.com

Response Time: We typically respond within 48 hours